1. Physiological or Basic needs
2. Safety needs
3. Belonging and love needs
4. Esteem needs
5. Self-Actualization needs
Let's link this with persuasive presentations. To reach your audience and persuade them you must find out where your audience is on the pyramid. For example, if you are going to persuade your audience to trust and believe in relationships, you have to make sure they already have a sense of security or safety before you jump into a request to believe what you are saying about trust is true. You must fulfill the lowest parts of the hierarchy of needs or know that those are already fulfilled before you can get their buy-in on any other level.
